Calculate return on investment, net gain, and ROI percentage for projects, marketing campaigns, or purchases.
Last updated: February 23, 2026
Broker fees, commissions, etc.
Return on Investment (ROI) is one of the most widely used financial metrics for evaluating the profitability of an investment. It measures how much profit or loss you have generated relative to the amount you invested, expressed as a percentage. Whether you are evaluating stocks, real estate, a business venture, or any other investment, ROI provides a straightforward way to compare opportunities and measure success.
The basic ROI formula is:
ROI = (Net Profit / Cost of Investment) × 100
Where Net Profit equals the final value of the investment minus the total cost (including the original investment and any additional fees, commissions, or expenses). A positive ROI means you made money; a negative ROI means you lost money.
Total ROI tells you the overall return over the entire holding period, but it does not account for time. An investment that returns 50% over 10 years is very different from one that returns 50% over 2 years. Annualized ROI (also called Compound Annual Growth Rate, or CAGR) normalizes returns to a per-year basis so you can make fair comparisons:
Annualized ROI = (Final Value / Initial Cost)^(1/years) - 1
This formula accounts for compounding and gives you the consistent annual return rate that would have produced your total return over the investment period.
When evaluating your investment returns, it helps to compare against standard benchmarks:
While ROI is an excellent quick comparison tool, it has important limitations. It does not account for risk: a 10% return from government bonds is fundamentally different from a 10% return from speculative stocks. ROI also ignores the time value of money, liquidity constraints, and opportunity costs. For more comprehensive analysis, consider using metrics like the Sharpe ratio, internal rate of return (IRR), or net present value (NPV) alongside ROI.
Calculate return on investment, net gain, and ROI percentage for projects, marketing campaigns, or purchases. This tool runs in-browser for fast results without account setup.
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